New research reveals people are more likely to share social media posts they find personally relevant or valuable to their relationships. The study found that prompting users to consider the value of a post increased activity in brain areas linked to sharing decisions, boosting their motivation to share. Participants were more likely to share health-related articles when they thought about how the information could help someone else or shape a positive self-presentation.
The Neuroscience of Sharing: Personal Relevance of News Fuels Social Media Engagement
Neuroscience News - 23 May 2023 22:40
New research reveals people are more likely to share social media posts they find personally relevant or valuable to their relationships. The study found that prompting users to consider the value of a post increased activity in brain areas linked to sharing decisions, boosting their motivation to share. Participants were more likely to share health-related articles when they thought about how the information could help someone else or shape a positive self-presentation.
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